Our brand highlighted 🧇🇧🇪

On Wednesday, September 24, at 8 p.m., in the Grand Format presented by Léa Salamé on France 2, Waffle Factory was highlighted in a report dedicated to the rise of sugar. 📈

Indeed, the success of brands specializing in gourmet offerings is in full swing. This is an opportunity for us to highlight our Marseille Vieux Port point of sale and our franchisee Nathanaël Toubiana – a dear partner to our hearts 🖤.

Sweetness, a trend that is increasingly popular 🤤

Whether it’s for simple everyday pleasures or moments of conviviality, the consumption of sweets is experiencing real growth. Consumers are looking to truly indulge themselves. But they’re also looking to try new flavors and think outside the box.

At Waffle Factory, we have been seeing this trend for several years: our sweet waffles, whether our Liège Waffles or our Waffines, are attracting an increasingly diverse clientele: families, students, working people, retirees, etc.

We also notice that sweet pleasure is no longer just for snacks but is now present at all times of consumption. Whether it’s a lunchtime dessert, a morning waffle treat, or an evening comfort after a day’s work, our varied, delicious, and generous recipes always find their way to the taste buds. 🍴

Marseille Vieux Port, showcase of Belgian delicacies 📍

The France Télévisions journalist set up his camera in the heart of our 150m² retail outlet. He was able to capture the friendly and gourmet atmosphere we offer our customers.

A moment of sharing with Nathanaël as well, who was able to highlight our know-how and our Belgian origins. 🇧🇪

Waffle Factory, the alliance of pleasure and conviviality 🫂

We firmly believe that indulgence is a pleasure to be shared, and have done so for many years. Our mission is to offer innovative, accessible, and delicious recipes that adapt to any time of day.

Sweet is not just a trend, but a real evolution in consumer habits. Coupled with our savory waffle offering, we offer our customers a complete taste experience.

Want to discover our gourmet world ? 📍

Visit one of our points of sale to truly treat yourself.

https://restaurants.wafflefactory.com/fr

Find this news in our LinkedIn Account 🖥️.

For your health, it is important to eat at least 5 fruits and vegetables a day. 🍎🥕