Stickwaf and the new spring-inspired menu 🧡
Today, April the first, we are unveiling our latest product innovation that is shaking up the world of snacking: the Stickwaf, a brand-new format that puts a fresh spin on the savoury waffle. Inspired by the world of hot dogs and street food, this new product combines convenience, indulgence and originality.
With their elongated shape, crispy on the outside and melt-in-the-mouth on the inside, Stickwafs have been designed for quick and easy on-the-go snacking.
A hybrid concept combining waffles and street food 📍
The Stickwaf is based on a simple yet innovative concept: a signature waffle batter wrapped around a generous filling. The result is a unique culinary experience that combines a soft, fluffy texture with a crispy crunch.
Easy to eat on the go, the Stickwaf is the perfect choice for food lovers looking for convenient, quick and tasty treats.
The Hot Dog Style: a hearty and generous version, inspired by a street food classic, perfect for a quick lunch or a light snack.
Goat’s Cheese, Honey and Thyme: a vegetarian option combining sweet and savoury flavours for a refined taste experience.
Historically renowned for its sweet and savoury waffles, Waffle Factory reaffirms with this launch its commitment to pushing the boundaries of the waffle. This innovation, Stickwaf, embodies a new culinary approach, blending Belgian tradition with innovation. Waffle Factory thus reaffirms its ambition:
to make the waffle a platform for innovation and an essential staple of modern snacking.
A delicious taste of spring 🌼
As well as the Stickwaf, perfect for satisfying those little hunger pangs, Waffle Factory is also unveiling its new spring menu. On the menu are three unique savoury recipes with spring flavours, a new signature sweet recipe available as a Liège waffle and a Waffine, and two limited-edition offerings for Easter and Mother’s Day. 💝
The Caesar savoury waffle : a classic with a twist: chicken, whipped cheese with a hint of garlic, Grana Padano, rocket and a unique tomato sauce developed by the brand.
The Miammamia savoury waffle : a signature Spring recipe that’s sure to delight every palate. Marinated peppers, pepper tapenade, melt-in-the-mouth scamorza cheese and a fragrant garlic and basil base, all coated in panko – this Italian-inspired waffle is sure to win over food lovers’ hearts.
The Primavera savoury waffle : this savoury waffle, combining mild flavours and a perfect balance, is sure to appeal to lovers of Italian cuisine thanks to its combination of chicken, whipped cheese, garlic and herbs, Gouda, rocket and pepper.
For something sweet, the White Chocolate and Raspberry range is on the menu 🍓
A new signature sweet recipe revealed: White Chocolate and Raspberry 🥹
This springtime recipe comes in two must-try waffle varieties – the Liège waffle and the Waffine – as well as a indulgent drink.
In addition to these new additions, Waffle Factory is also unveiling two limited-edition recipes to complement these flavours.
- From 1st to 14th April, the Easter Edition Liège waffle is sure to delight food lovers with its blend of white and dark chocolate, sweet whipped cream, a hint of hazelnut and seasonal decoration.
- From 20th May to 2nd June, the Mother’s Day Liège Waffle will bring a touch of sweetness with its white chocolate, red fruit purée and sweet whipped cream, all topped with a chocolate decoration.
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