The Waffle Factory restaurant concept is based on a perfect blend of tradition and a love for good food, not to mention a unique and pleasing experience. Our watchwords are authenticity, know-how, meticulousness, simplicity, good food, quality and flavour.
In our awareness of changing eating habits and out of our concern for the health of our customers, Waffle Factory is committed to offering them quality ingredients and fresh flavoursome products that are low in fat and sugar.
All Waffle Factory doughs are made on site and are low in fat, with the LunchWAF containing approximately 6% and sweet waffles 12%, for example. The combination of our doughs and fresh, quality toppings ensures our customers enjoy a genuinely balanced meal and a healthier, even more delicious break.
Founded in Belgium and now largely present in France, Waffle Factory has enjoyed constant growth in building a burgeoning reputation that has allowed it to break into the international market. Now present in Qatar and United Arab Emirates, the company is looking to continue its expansion abroad. All its outlets have what we call a “cocooning Factory” look that combines wood and metal, while all our products are made on site. We have also adapted our recipes in some countries to guarantee the complete satisfaction of our new customers.
Combining a “production area” and a “welcome area”, Waffle Factory outlets feature wood and metal decor that reflects the tradition forged by the time-honoured, quality, delicious, original and unique products we serve our customers the moment they step through the door.
The combination of product and concept allow Waffle Factory to reach a large target market (in the 20-45 age range) and to sustain its growth in Belgium, France and beyond.
In its desire to embark on new adventures, Waffle Factory is looking for experienced master franchisees to develop its concept outside Belgium and France !